Britain's Heritage Cities
A group of six likeminded British cities sharing not only 2,000 years of history, but also (now) a website and a keen desire to make the most of economies of scale, are starting to make their mark overseas.
Britain's Heritage Cities - comprising Bath, Carlisle, Chester, Oxford, Stratford and York - launched their website during the summer months, and have now added to it a series of eight carefully thought-out itineraries aimed at both the overseas travel trade and independent visitor.
Working closely with both Visit Britain and Visit England, the six cities are determined to share their marketing expertise and limited overseas budgets to make an impact in what promises to be a key year for British tourism, in 2012.
Timed to coincide with the run-up to the Queen's Diamond Jubilee and the 2012 Olympic Games, the launch of Britain's Heritage Cities' new website, for example, has already helped to put Bath, Carlisle, Chester, Oxford, Stratford-upon-Avon, and York in the shop window in their key overseas markets.
The new-look website, launched in the summer of 2011, highlights all of this - and exudes a fresh, vibrant and contemporary style. More crucially, the site has also been linked to each of the individual cities' own websites.